Michael Grozier

Founder, Trueline Brands

TALK THEMEBuilding Community in the Experience Economy

IN MICHAEL’S WORDS

“Greenville is a must-see city, and if we build a must-play venue, we’re going to take the market up three notches.”MICHAEL GROZIER

ABOUT MICHAEL

At a glance.

Pioneer in live entertainment and experiential hospitality
Co-founder of House of Blues, helping grow the iconic brand to 13 locations nationwide
Creator of the Foundation Room, an innovative VIP hospitality concept that helped double venue revenue in three years
Former EVP of Live Nation Clubs & Theaters, overseeing $250M+ in annual revenue
Founder of Trueline Brands, bringing a new live entertainment venue and experience to Greenville, South Carolina

NOVEMBER 21

Catch Michael in Session 2, TRANSFORMATION: The Multiplier Effect, at 2:30pm. Or get the All-Day Pass for all three sessions and Kickoff Night.